2066 Aldergrove Ave - Property Brochure
This brochure was created to promote a unique property listing valued at about $5 million that could be used for a corporate headquarters or other flex uses. I created this brochure from ideation to setting up the design files to print for a professional printing service. The space had several unique built in features and was furnished with creative office pieces so we decided to use those images at the forefront to attract creative office buyers. I wanted to use a sans serif font for the title and header texts so it's modern but I also wanted a font with a rounded feel so I can play off the curves in the word aldergrove.
CONCLUSION
I am proud of the final brochure mostly because of the modern fun design I was able to create but also the feedback from the agents was overwhelmingly positive. They gave me the creative freedom to design a fresh look and I ran with it. Because the agents didn't give me specific direction, communication and progress meetings were key. I improved my skills of explaining my designs to those who aren't design-savvy and justify my design decisions. This was important because when the product isn't final, the agents weren't able to visualize or understand the direction but with enough communication via inspiration pictures and explaining the reasoning and next steps, they were satisfied and eager for the next version.